Discussions on book: The Digital Transformation Playbook: Rethink Your Business for the Digital Age
Authors:
Publisher: Columbia Business School Publishing
Publication date:
ISBN-10: 0231175442
ISBN-13: 978-0231175449
Pages: 296
The Digital Transformation Playbook: Rethink Your Business for the Digital Age
There is no question that the desire to engage with content is a key driver of customer behavior
Mindstrim.com
at 9pm on 12/1/2017
I like books that are encouraging elevation of the role of IT Director to CIO to CDO ("Chief Digital…
Mindstrim.com
at 9pm on 11/21/2017

I like books that are encouraging elevation of the role of IT Director to CIO to CDO ("Chief Digital Officer"), like in this book, trying to add more of proactive as opposed to reactive capabilities to the role of a technology leader.