Discussions on book: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
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Authors:
Publisher: Spiegel & Grau
Publication date:
ISBN-10: 0399588515
ISBN-13: 978-0399588518
Pages: 240
Book club: Future & trends
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
It's a wonderful topic for contemplation and discussion at length. However the author while whining through…
Mindstrim.com
at 2am on 10/31/2017

It's a wonderful topic for contemplation and discussion at length. However the author while whining through the most of content about the perils of advertising industry such as online ad blockers, ignorance of ads by viewers and emergence of new business models in media space not fueled by ads - not offering too much of recommendations, with the key one being to make ads useful.

Apple stores were created as a (quite expensive) way for the company to get a direct access to their…
Mindstrim.com
at 1am on 10/31/2017

Apple stores were created as a (quite expensive) way for the company to get a direct access to their customers and design interactions with customers in most effective way.

The book challenges the prospects of advertising in its current form. Ad blockers available for all popular…
Mindstrim.com
at 2pm on 3/30/2018

The book challenges the prospects of advertising in its current form. Ad blockers available for all popular web browsers render online ads "invisible" to customers. Traditional and cable TV is getting replaced by paid streaming services without ads. Paper-based news media channel continues losing to the online one.

The author himself comes from advertising industry and essentially suggests for his industry to stop viewing customers as dumb and make ads more interesting and useful to them.